HomeServe USA

  • Manager, Content & Social Strategy

    Job Locations US-CT-Norwalk | US-PA-Canonsburg
    Job ID
    2018-2761
    Category
    Marketing
  • Overview

    HomeServe USA, ranked as a 2017 Top Work Place, provides emergency repair plans which are like roadside assistance for your home.  Our vision is to become the top-of-mind solution for consumers when something goes wrong in their home.  Our incredible growth is fueled by a dynamic team who values collaboration, innovation and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe USA is part of a global organization that serves millions of customers in the US, UK, France, Italy and Spain.  Come see why you should work for HomeServe USA!

    Responsibilities

     

    Lead the development of content initiatives in all forms to drive new and current business.

     

    This includes:

    • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, and email.
    • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work best from both an “impressions” standpoint and a sell-through measurement. Continuous evolvement of strategy is a must.
    • Creating and managing the functional content calendar, and defining the owners for each process.
    • Gathering data and handle analytics and make recommendations based on those results.
    • Developing standards, systems and best practices (both human and technology) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real time implementation of content strategies. 
    • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
    • Conducting periodic competitive audits.  


    KPIs & Measures of Success include:

    • Improved SEO performance by increasing key search engine keyword rankings. 
    • An increase in defined customer/prospect engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.).
    • Website and social media traffic growth including conversion metrics definition and growth and social media positive sentiment metrics. 
    • Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates.

    Qualifications

     

    • Solid understanding of SEO (measurement, tools, impact)
    • Well versed in best practices for all content channels including blogs, social media and email
    • Proven content editorial skills
    • The ability to lead and inspire creative and content creators and third party vendors
    • Understanding of Google Analytics, Google My Business, social media management platforms, email platforms (Hootsuite, Bright Edge a plus).

     

    In return we offer

    • Competitive compensation
    • Career development and advancement opportunities
    • Business-casual attire throughout the week
    • Friendly, open and team oriented work atmosphere
    • Excellent benefits including generous medical, vision, dental and life & disability insurance
    • 401(k) plan with a company match

     

    HomeServe USA is an affirmative action / equal opportunity employer.

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