HomeServe USA

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Director/VP Digital Acquisition

Director/VP Digital Acquisition

Job ID 
2018-2647
Job Locations 
US-CT-Norwalk
Category 
Marketing

More information about this job

Overview

HomeServe USA, ranked as a 2017 Top Work Place, provides emergency repair plans which are like roadside assistance for your home.  Our vision is to become the top-of-mind solution for consumers when something goes wrong in their home.  Our incredible growth is fueled by a dynamic team who values collaboration, innovation and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe USA is part of a global organization that serves millions of customers in the US, UK, France, Italy and Spain.  Come see why you should work for HomeServe USA!

Responsibilities

 

HomeServe USA is looking for a Director / VP of Digital Marketing who has a passion for never leaving well enough alone. This person will manage the digital customer acquisition team, and report to the SVP Digital Marketing. The team is charged with expanding our online business, both improving existing channels (display, search, email) and creating new ones, i.e. lead-gen, affiliate and direct partnerships.

 

We are looking to dramatically scale our online business, and the team's responsibility is to drive a quality audience to visit and engage with HomeServe USA’s digital platforms with a goal of hitting advertising, transactional, revenue, and profitability targets.

 

This person will be supported by a team of 3-4, but will also be hands-on in the visualization, execution, and administration of a variety of acquisition programs not limited to display, search, email, promotional, contextual, sponsorship, and affiliate . This person will also leverage the resources of third-party partners (agencies, publishers, analytics providers and other professional services), as well as internal teams to accomplish stated goals.

 

 

Qualifications

 

  • 10-15 years digital acquisition experience with a proven track record in fast-track campaign optimization
  • Proven track record of success creating, executing, and optimizing effective online marketing campaigns
  • Experience working with internal teams and external agencies in the creation of assets needed to satisfy digital campaign requirements
  • Ability to develop and manage budgets
  • Experience negotiating with publishers, media networks, affiliates and other sources of paid acquisition
  • Experience with ad and paid search serving platforms 
  • Excellent analytical skills with experience of delivering reports and ensuring recommended actions
  • Relevant experience within a content planning or marketing environment
  • Experience within insurance and/or subscription marketing a strong plus

 

Personal Attributes:

  • Leader with strong verbal/written communication skills
  • Collaborative, team player with the ability to quickly establish credibility and manage relationships across the enterprise 
  • Passion for marketing and growing businesses 
  • Strong planning & organizational skills
  • "Roll-up-your-sleeves" entrepreneurial spirit
  • Decision maker who can prioritize multiple tasks and focus a team
  • Passion for marketing acquisition principles
  • Excellent interpersonal and team skills
  • Ability to articulate ideas to both editorial and sales audiences
  • Superior analytical, evaluative, and problem-solving abilities
  • Experience within insurance and/or subscription marketing a strong plus

 

 

In return we offer

  • Competitive compensation
  • Career development and advancement opportunities
  • Business-casual attire throughout the week
  • Friendly, open and team oriented work atmosphere
  • Excellent benefits including generous medical, vision, dental and life & disability insurance
  • 401(k) plan with a company match

 

HomeServe USA is an affirmative action / equal opportunity employer.