HomeServe USA

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Manager – Marketing Strategy & Analysis

Manager – Marketing Strategy & Analysis

Job ID 
2017-2580
Job Locations 
US-CT-Norwalk
Category 
Marketing

More information about this job

Overview

Company Information

 

HomeServe USA, ranked as a 2016 Top Work Place, provides emergency repair plans which are like roadside assistance for your home.  Our vision is to become the top-of-mind solution for consumers when something goes wrong in their home.  Our incredible growth is fueled by a dynamic team who values collaboration, innovation and delivering exceptional customer service, all while working in a fun and friendly environment. HomeServe USA is part of a global organization that serves millions of customers in the US, UK, France, Italy and Spain.  Come see why you should work for HomeServe USA!

 

 

Position Overview

 

The position reports directly to the Senior Director of Marketing Strategy & Analysis. This person is responsible for developing and implementing strategic marketing activities for their assigned partners/products to meet or exceed budgeted contract/customer growth.

 

Responsibilities

 

  • Conduct deep dive analysis into past performance results in order to map out trends and identify key response variables; leverage these findings to optimize customer acquisition activity
  • Develop and test new marketing strategies which improve response rates among new and existing customer segments.
  • Create marketing plans for partners that maximize client/business profitability
  • Monitor performance of all creative and data strategies and make appropriate recommendations to further improve performance
  • Conceptualize and develop report requirements for business needs.
  • Prepare budget plans for assigned partners
  • Ensure all testing is set up and tracked accurately
  • Develop and propose new product/channel ideas/marketing concepts
  • Provide strategic direction to supporting marketing teams in order to develop/execute new marketing ideas/concepts/tests.
  • Review and approve direct marketing creatives to ensure strategy is executed properly

 

Qualifications/Skills

 

  • Bachelor’s degree in marketing, business or a related field, MBA desired
  • 5 – 7 years of direct marketing experience. Prefer candidate with direct mail knowledge & experience. Continuity or membership club marketing experience a plus.
  • Excellent verbal and written communication skills
  • Solid understanding of response data modeling
  • Strong analytical skills – ability to read trends and isolate key response variables
  • Excellent marketing skills – ability to conceptualize new ideas, strategies, etc.
  • Results oriented; demonstrated success in overcoming obstacles and launching campaigns on time and on budget
  • Self-starter; able to seize opportunities with minimal direction
  • Proficient in MS Office Suite (Excel, Access, Word and PowerPoint)
  • Able to work in a fast-paced, growth-oriented organization

 

 In return we offer

  • Competitive compensation
  • Career development and advancement opportunities
  • Business-casual attire throughout the week
  • Friendly, open and team oriented work atmosphere
  • Excellent benefits including generous medical, vision, dental and life & disability insurance
  • 401(k) plan with a company match

 

HomeServe USA is an affirmative action / equal opportunity employer.