HomeServe USA

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Marketing Data Analyst

Marketing Data Analyst

Job ID 
2017-2540
Job Locations 
US-CT-Norwalk
Category 
Marketing

More information about this job

Overview

To support the Database Marketing team by carrying out data selections and analysis for direct mail and outbound telemarketing campaigns.

Responsibilities

  • Timely and accurate production of counts and data files for acquisition, cross-sell and retention campaigns using SAS programming.
  • Cleansing and standardizing partner files for use in marketing campaigns using specialist data cleansing software.
  • Agreeing and assisting with data briefs/matrices through a consultative process with the strategy and campaign management teams.
  • Producing regular marketing campaign response reporting to provide timely insight into HomeServe USA’s marketing effectiveness and making recommendations for improvements/opportunities.
  • Working with external data bureau and suppliers to access new data sources and to produce direct marketing campaign data.
  • Supporting the responses to customer and partner complaints about data use through data mining and investigations.
  • Responding to ad-hoc analysis and reporting requests to provide insight into HomeServe USA’s marketing effectiveness.
  • Supporting the data infrastructure of the Marketing Database team through table updates, database maintenance and recommending opportunities for data process improvements.
  • Managing all data work with due skill, care and diligence, including effective quality controls and risk management/mitigation.
  • Seeking and implementing ways to automate the production of data and counts for campaign activity.

Qualifications/Skills

  • Bachelor’s degree (mathematics/statistics/economics/computing or other numerical-based degree preferred) or three years relevant work experience
  • Highly numerate and analytical
  • Two years of work experience in a commercially data driven/analysis rol
  • SAS experience (ideally two years+ in a commercial environment
  • Strong Microsoft Excel ability
  • Strong written communication skills
  • Attention to detail and accuracy
  • Direct Marketing experience desirable, but not essential

In return we offer

  • Competitive compensation
  • Career development and advancement opportunities
  • Business-casual attire throughout the week
  • Friendly, open and team oriented work atmosphere
  • Excellent benefits including generous medical, vision, dental and life & disability insurance
  • 401(k) plan with a company match

HomeServe USA is an affirmative action / equal opportunity employer.